Author: Heidi Kaerkkaeinen
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How to create a functional mushroom supplement brand that stands out
To truly launch a successful functional mushroom product that stands out from the competition, you need to build a brand. In this article we’ll show you how it can be done.
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Mycotrition Wrapped 2024 – Trends in the medicinal mushroom market
Which mushroom species are trending, which are bubbling under, and which countries are on the forefront of the medicinal mushroom hype? Read it all from our own Wrapped 2024 series where we reveal our sales statistics from last year.
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Consumer health trends for 2025: Foods, drinks and supplements
We’ve combed through various reports, surveys and expert interviews to come up with the following list of 2025 health trends in food, drink and supplements.
