Category: Consumer trends
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Consumer health trends for 2025: Foods, beverages and supplements
We’ve combed through various reports, surveys and expert interviews to come up with the following list of 2025 health trends in food, drink and supplements.
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How to use medicinal mushrooms as functional food ingredients
Today’s consumers are increasingly interested in functional or fortified foods. From this article you’ll learn more about the functional food trend and how medicinal mushrooms fit into it.
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Consumer trends driving the medicinal mushroom market growth in Europe
Medicinal mushrooms are growing in popularity. The market is also expected to grow, thanks to these current consumer wellness trends, which mushrooms fit well into.